Cookerly Partners with U.S. Micro Corp., Industry Leader in IT Asset Disposition

Company Promotes Responsible Recycling of IT Equipment
and Environmental Stewardship

Cookerly Public Relations is focusing on the crucial importance of data security with its newest client U.S. Micro Corporation, a pioneer in the IT Asset Disposition (ITAD) and recycling industry. Cookerly has developed a comprehensive public relations program to support the company’s rapid growth, including the opening of a new 130,000 square-foot, world-class IT recycling facility in Las Vegas later this year.

Designed to boost the company’s profile and generate awareness about data security and environmental sustainability, the program combines message development, media relations, collateral and business development support.

For more than 15 years, U.S. Micro Corporation has been an innovator in IT asset disposition for Fortune 500 companies that demand the highest levels of data security and environmental stewardship. Under the leadership of President and Founder Jim Kegley, the company has differentiated itself with a unique industry model. Whether a client has one location or 6,000, U.S. Micro controls every step to assure that data is permanently eliminated from all equipment being retired – from computers and laptops to copiers, printers, USB drives, smartphones and more.

“Data security and environmental sustainability are top priority issues for IT decision makers but unfortunately, many people are unaware of the risks if data on equipment being retired is not properly wiped clean and winds up in the wrong hands,” said Jane Stout, senior vice president at Cookerly. “We are thrilled to partner with U.S. Micro to help educate key audiences about how the data cleaning and IT recycling process should work and the common pitfalls involved.”

About U.S. Micro Corporation:
U.S. Micro Corporation has been a major innovator and leader in enterprise IT recycling since its inception in 1995. Based in Atlanta, Ga. and managed by Jim Kegley, founder and president, U.S. Micro disposes of a million IT assets annually, serving Fortune 500 companies that demand the highest levels of data security and environmental stewardship. To further its green initiative, the company refurbishes and sells 90% of IT equipment; the remaining 10% is EPA-compliantly recycled. U.S. Micro is committed to a 100 percent no landfill policy and was awarded G.R.A.D.E. certification (Green Recycling Asset Disposal for the Enterprise) by IDC. For more information visit www.usmicrocorp.com.

About Cookerly Public Relations
Cookerly Public Relations, based in the Buckhead section of Atlanta, is a multi-disciplinary firm with expertise in the development and execution of communications programs including media relations, crisis communications and issue management, investor relations, special events planning and execution, business-to-business marketing/ communications and consumer product marketing. The agency's experienced staff develops communications strategies to strengthen client brand images and accelerate long-term growth.