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Cookerly Public Relations Scores Solid Win with SunTrust Banks, Inc.
(ATLANTA – March 18, 2010) Cookerly Public Relations announces its selection by SunTrust Banks, Inc. to provide public relations and marketing support for its retail, wealth and corporate banking lines of business.
As agency of record, Cookerly is designing and implementing a comprehensive, integrated public relations program that encompasses strategic counsel, media relations, social media, grassroots marketing, community relations and more. The program will build visibility and awareness for SunTrust's programs and services throughout its footprint, which extends from Washington, D.C. to Florida as well as other select national markets.
"It’s a privilege for our agency to partner with one of Atlanta's most successful corporations and a major player in the banking and financial services sector," said Jane Stout, senior vice president. "We will leverage our longstanding industry experience to execute a strategic, multi-pronged program that promotes and extends the SunTrust brand. In the retail area, for example, communications targeted to consumers will further highlight that SunTrust is helping people take more financial control of their lives.”
Finding that consumers have resonated positively with its Live Solid. Bank Solid. brand, SunTrust is launching a series of programs to help people get to and stay on solid financial ground. These range from online banking initiatives to an innovative consumer Web site (www.LiveSolid.com), financial tools and social media outreach – all designed to help individuals learn about managing finances, as well as their overall well-being.
About SunTrust Banks, Inc.
SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. As of December 31, 2009, SunTrust had total assets of $174.2 billion and total deposits of $121.9 billion. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves clients in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides mortgage banking, insurance, brokerage, investment management, equipment leasing and capital markets services. SunTrust’s Internet address is SunTrust.com.
About Cookerly Public Relations
Cookerly Public Relations, based in the Buckhead section of Atlanta, is a multi-disciplinary firm with expertise in the development and execution of communications programs including media relations, crisis communications and issue management, social media strategy and execution, investor relations, event planning, business-to-business marketing/communications and consumer product marketing. The agency's experienced staff develops communications strategies to strengthen client brand images and accelerate long-term growth.