Cookerly Public Relations Expands SunTrust Partnership with Addition of Social Media Marketing

(ATLANTA – July 25, 2011) Cookerly Public Relations announces its selection by SunTrust Banks to manage the financial institution’s social media marketing program in support of its Live Solid. Bank Solid. brand positioning. Social media marketing adds yet another dimension to the agency’s growing partnership with SunTrust, which dates to 2009.

In its expanded role, Cookerly provides strategic development, creative concepts and content creation across a wide range of social media channels. Specifically, the agency will drive initiatives to promote the Live Solid. Bank Solid. brand positioning on Facebook and Twitter channels, which are connected to SunTrust’s LiveSolid.com, an online resource center to help navigate the intersection of life and money. The agency also supports SunTrust’s corporate social media presence on Facebook and Twitter.

“It’s a privilege to partner with SunTrust on its social media marketing program as the company responds to today’s growing demand for instant interaction between a brand and consumers,” said Candace McCaffery, Cookerly’s senior vice president and director of interactive services and social media. “Social media supports public relations in its truest sense – communicating directly with the communities our clients serve. SunTrust has shown leadership in the social media space and a strong desire to leverage these channels in a way that supports its client-first approach to financial services.”

About Cookerly Public Relations Cookerly Public Relations, based in the Buckhead section of Atlanta, is a multi-disciplinary firm with expertise in the development and execution of communications programs including media relations, crisis communications and issue management, social media strategy and execution, investor relations, event planning, business-to-business marketing/communications and consumer product marketing. The agency's experienced staff develops communications strategies to strengthen client brand images and accelerate long-term growth. For more information, visit www.cookerly.com.