Cookerly Public Relations Expands Social Media Services

Candace McCaffery named director of interactive services & social media

(ATLANTA – June 3, 2009) Blink and you may miss the latest social media trends, widgets and applications. Staying ahead of the curve can be time consuming and confusing, and effectively using new media to your advantage even more so. But whether companies and organizations are looking to market their services online, connect to an influential blogger or create buzz and build Web site traffic, Cookerly Public Relations can help navigate the evolving social media landscape.

The agency’s social media services will now be led by Senior Vice President Candace McCaffery, who was named director of interactive services and social media. Candace has been with Cookerly for more than 11 years and provides strategic oversight, along with hands-on management, of social media platforms, applications and measurement.

“This is a natural progression given the extensive social media work we’ve done for many of our clients over the past few years,” said Candace McCaffery. “Today, the lines are blurred between social and ‘traditional’ media, and social media must be an integrated part of an overall marketing program. Creating more organization around our internal approach only strengthens the agency’s ability to develop and execute impactful initiatives.”

Cookerly is not new to the social media scene. The agency’s experience spans from creating client blogs and Web-based video, to social network success stories for clients ranging from The Clean Air Campaign to Ready Georgia. Most recently, Cookerly managed the global launch of the Secure POS Vendor Alliance, integrating Webcasting and Twitter to garner media interest across the globe.

Agency services include messaging strategy, listening audits, viral video production and marketing, consumer- and business-generated content (blogs, social networks, wikis), RSS feeds, blogger relations, and Web-based events/Webinars.

Learn more about Cookerly Public Relations and its social media services.

About Cookerly Public Relations
Cookerly Public Relations, based in the Buckhead section of Atlanta, is a multi-disciplinary firm with expertise in the development and execution of communications programs including media relations, crisis communications and issue management, investor relations, special events planning and execution, business-to-business marketing/ communications and consumer product marketing. The agency's experienced staff develops communications strategies to strengthen client brand images and accelerate long-term growth.