Cookerly Launches PR for Local Planet to Connect Consumers and Socially Responsible Businesses

Agency to provide marketing support for unique online offer source

(ATLANTA – April 6, 2010) Cookerly Public Relations welcomes Local Planet, an online offer site that links socially and environmentally responsible businesses to like-minded consumers. The metro Atlanta launch is the first of a number of planned cities to roll out the subscriber-based model that keeps consumers apprised of special offers, discounts and information from local businesses that support sustainable, educational, social and environmental causes.

“Local Planet is a perfect fit for us, as it leverages our environmental and online marketing expertise,” said Candace McCaffery, senior vice president and director of interactive services & social media. “Consumers today are looking for ways to be smarter with their money and support businesses they believe in. We’re looking forward to the opportunity to help Local Planet achieve its business goals.” 

Cookerly will assist Local Planet with development of a strategic communications plan to build awareness around the organization’s business and consumer offerings. Services include messaging, media outreach and marketing promotions.

About Cookerly Public Relations
Cookerly Public Relations, based in the Buckhead section of Atlanta, is a multi-disciplinary firm with expertise in the development and execution of communications programs including media relations, crisis communications and issue management, investor relations, special events planning and execution, business-to-business marketing/ communications and consumer product marketing. The agency's experienced staff develops communications strategies to strengthen client brand images and accelerate long-term growth.

About Local Planet
Local Planet links socially responsible and environmentally sustainable businesses to like-minded consumers through a discount offer via its Web site, enabling local businesses to attract and retain new customers. Through a combination of short-term offers and long-term brand loyalty tactics, Local Planet cultivates localized communities dedicated to supporting businesses that are making a difference. For more information visit www.localplanet.com, find us on Facebook at Local Planet Atlanta or follow us on Twitter @LocalPlanetATL.”