Cookerly Adds Two Dynamic Entrepreneurs to Diverse Client Lineup

(ATLANTA – May 06, 2010) Cookerly Public Relations is firing up the grills and revving our engines for our latest client additions, Fire & Flavor and Summit Resources.

Fire & Flavor is a leading provider of high-quality cooking products and accessories including grilling planks, grilling papers, brining blends, skewers, rubs, salts and cookbooks. Products are available in more than 10,000 retailers and online vendors, including leading big-box stores and gourmet shops across the U.S. The company has experienced rapid growth since its inception in 2003 and earned a spot on the Inc. 500 list in 2008 - ranking #8 among the top 100 fastest-growing food & beverage companies. Fire & Flavor also made the broader Inc. 5000 list in 2009, despite the tough economy.

Cookerly will implement a comprehensive strategic public relations program to boost brand awareness and increase visibility for Fire & Flavor. The campaign will support new product introductions and overall company growth.

The agency is also behind the branding wheel for Summit Resources, a direct marketing company founded in 1999 that uses demographic and behavioral analytics to increase sales and retention for auto dealers throughout the U.S. The company’s management team includes three friends who met in college at Baylor University. Their success at reinventing direct marketing has driven solid growth placing Summit on the Inc. 5000 list of fastest growing companies in America in 2007, 2008 and 2009. Cookerly will increase awareness of Summit’s innovative and proven sales methods through media relations, industry education and client outreach.

“We’re excited to partner with two highly talented and fast-growing, entrepreneurial companies in unique industry niches,” said Jane Stout, senior vice president at Cookerly. “Our targeted programs are designed to build their brands, attract buyers and help increase company revenues.”

About Fire & Flavor
Established in 2003 and based in Athens, Ga., Fire & Flavor makes innovative cooking products including grilling planks, grilling papers, brining blends, rubs & salts and much more. Founded by husband-and-wife Davis and Gena Knox, Fire & Flavor offers all natural, unique and easy-to-use products to make simple, gourmet meals at home.  Products are currently sold in more than 10,000 stores throughout the United States.  Products are certified Kosher and gluten-free.  For more information, please visit www.fireandflavor.com.

About Summit Resources
Summit Resources is a direct marketing company that provides guaranteed sales for auto dealers throughout the U.S.; it never costs the dealers a dime unless new, “extra” sales are generated. Summit uses sophisticated technology and highly targeted marketing to identify and bring buyers into the showroom – not tire kickers. For more information, visit http://srppm.com/.

About Cookerly Public Relations
Cookerly Public Relations, based in the Buckhead section of Atlanta, is a multi-disciplinary firm with expertise in the development and execution of communications programs including media relations, crisis communications and issue management, investor relations, special events planning and execution, business-to-business marketing/ communications and consumer product marketing. The agency's experienced staff develops communications strategies to strengthen client brand images and accelerate long-term growth. For more information, visit http://www.cookerly.com/.