Cookerly Gives Starwood Hotels & Resorts the Star Treatment

Overview

When Optimi, a global innovator of customizable spectrum design, planning and optimization solutions for new wireless technologies, was signing multi-million dollar contracts with global wireless carriers, rolling out innovative new products and attending the same international conferences as competitors, the company was not receiving the same media and client recognition. Optimi retained Cookerly Public Relations

Objectives

Cookerly was selected to position Optimi as an international wireless technologies leader, increase name recognition through trade and consumer media coverage, provide marketing and media relations support for international conferences, and research and coordinate trade shows and speaking opportunities. The agency also delivered strategic input on

Strategy and Tactics

Media relations: Cookerly served as a news bureau for contract announcements, product rollouts, management hires and proactively pitched corporate experts for tie-ins to industry news. The agency also developed press materials, case studies and a human resources recruiting brochure to assist with aggressive recruiting goals.

Conferences: The agency provided onsite support at conferences, securing one-on-one meetings with media before, during and after events. Additional tactics included securing online newsroom postings, as well as researching and recommending additional international trade shows opportunities to broaden reach to applicable target audiences.

Industry Awards: Compelling submissions for leading awards programs showcased Optimi's expertise and track record.

Results

The firm established and cultivated positive relationships with numerous major industry and business/consumer publications targeting the telecom, wireless, IT and engineering community. Media interviews with top management resulted in 166 placements with a total reach of more than 98 million and an approximate ad value of more than $1.2 million.

The marked increase placements included coverage in BusinessWeek, Investor's Business Daily, Business News Americas, Wireless Week, RCR Wireless, Cellular-News.com, Light Reading, Atlanta Journal-Constitution, Atlanta Business Chronicle and numerous publications and Web sites.

Cookerly secured dozens of on-site meetings with consultants, analysts and media at international wireless trade shows 3GSM Mobile World Congress and CTIA Wireless.