Capabilities

light_bulb
gears
microphone

Successful marketing is not a one-size-fits-all proposition. Our approach includes determining the right integration of marketing tactics that will deliver your messages and achieve your goals. It starts with having the right message, but goes beyond that to the ways in which we deliver your messages – through media, online stakeholder communications or even advertising.

Creative Services

  • Design and content development of collateral pieces such as brochures, sales sheets, trade show materials, annual reports, direct mail, etc.
  • Advertising campaign development
  • Website design and development
  • Company logos and other branding needs

Crisis Communications & Issues Management

Examples of crisis and issues handled

  • Race, religious and gender discrimination
  • Sexual harassment
  • Fraud & embezzlement
  • Whistleblower
  • Management changes, both expected and unexpected
  • Labor union disputes
  • Corporate financial upheaval
  • Environmental battles
  • Waste industry siting issues
  • Medical malpractice
  • Healthcare industry Certificate of Need (CON) filings
  • Product liability cases
  • Alleged neglect leading to injury or death
  • And many more

Digital & Social Media

  • Blog creation, planning and management
  • Blogger outreach
  • Channel management and interactions
  • Community analysis and engagement planning
  • Competitor analysis
  • Consumer and business-generated content (blogs, wikis, podcasts)
  • Content calendars
  • Content marketing/article marketing
  • Contests and promotions
  • Copywriting, messaging strategy
  • Custom analytics and reporting
  • Custom social network interfaces (Facebook, Twitter, YouTube Channels, Blogs)
  • Email campaign development, implementation and management
  • Listening audits
  • Online Press Rooms
  • Online video development, production and marketing
  • Organic SEO Planning
  • Paid search and social media advertising
  • Research/online survey design
  • Social bookmarking
  • Social media crisis management and response
  • Social media monitoring and analysis
  • Social media strategy and integration
  • Social media training and guidelines development
  • Web-based events, Webinars
  • Website maps, design and development
  • Widget and App development

Media Relations

  • Proactive story development and pitching
  • Media training
  • Bylined articles
  • Editorial board meetings
  • Online and live press conferences

Public Affairs

  • Position papers
  • Public meetings
  • Op-Ed development
  • Community relations
  • Speakers bureaus

Public Relations & Marketing Communications

  • Communication audits
  • Creative partnerships
  • Internal communications
  • Product roll-outs and re-launches
  • Promotional program development and execution
  • Research, survey development and reporting
  • Speaking engagement coaching
  • Special event planning and execution
  • Sports marketing
  • Strategic business communications counsel
  • White papers