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McCants Can’t be Serious

Last month, Rashad McCants, a former University of North Carolina (UNC) men’s basketball player, said in an interview with ESPN’s “Outside the Lines” that he took "paper classes" at UNC and wasn’t required to attend class. He also accused his head coach, Roy Williams, of knowing his players were taking scam courses. As a former UNC graduate and lifelong Carolina basketball fan, I was drawn to this story about my alma mater because it potentially presented a major on-going media issue to the university. How would the basketball program, in particular Coach Williams, respond in the media to McCants’ allegations? And ultimately, what impact would the allegations have on athletics and the university, if any? Immediately, rumors surfaced this was a publicity stunt McCants designed to promote his upcoming book – a...

Five “Mind-Blowing” Headline Lessons to Learn From Click Bait

Ah, click bait. It’s always there for you: waiting above, below and beside whatever internet story you’re trying to read. Those “articles” that literally beg you to open them by offering the promise of stories, secrets or tips that will be so shocking or mind-blowing that they will leave you in tears or change your life. In the past few years, certain sites have turned click bait headline writing into an art form (we’re looking at you, BuzzFeed and Upworthy). The style has become so ubiquitous that it’s earning the most time-honored form of flattery: parody. If you haven’t been hooked by The Onion’s new click bait parody site, Clickhole, you soon will be. And Mike Lacher’s ingenious Upworthy Generator is so adept at creating fake articles...

Cookerly Public Relations Promotes Two, Hires New Assistant Account Executive

ATLANTA – July 9, 2014 – Cookerly Public Relations, a leading Atlanta-based public relations and marketing communications agency, today announced the promotions of Mike Rieman and Sara Dever, as well as the hiring of assistant account executive Whitney Johnson. A valuable member of the Cookerly team since 2011, Rieman has been named a director. Rieman specializes in building and maintaining relationships with media – a skill that has generated significant placements in print and broadcast outlets including USA Today, Bloomberg and Money Magazine for clients such as The Clean Air Campaign, Cancer Treatment Centers of America, U.S. Trust, RST Communications and Carter. Dever, now a senior account executive, joined Cookerly in 2012 and provides research, media relations and writing support to clients across a spectrum of industries including healthcare, financial services, professional...

Cookerly Hires Alabama PR Agency Owner Lydia Wilbanks

Agency Expands Footprint Across Alabama and Southeast
ATLANTA – April 16, 2014 – Cookerly Public Relations, a leading Atlanta public relations and marketing communications agency, announced that Lydia Caffery Wilbanks has joined the company as vice president of marketing.  Wilbanks was founder and president of the Wilbanks Agency, a respected public relations firm in Birmingham for more than a decade. Previously, she served as worldwide marketing director for Avondale Mills in Sylacauga, Ala. and Cotton Incorporated in New York City where she also held executive positions at Macy’s, Tiffany’s, Ann Taylor and Henri Bendel. “Adding Lydia to our team of dynamic professionals is a strategic move for us. She will help us expand our footprint in the Southeast and nationally and has already increased our presence in Alabama which we believe is...