The public relations industry is a dynamic one. New digital marketing tools and technologies have changed the way we do business, and the media landscape has undergone a revolution.

As public relations professionals, we are constantly evaluating new trends and practices for their application in business strategy. In the following white papers, you will find the results of our exploration. We invite you to use this library as a resource as you consider how public relations can help your company grow.

The Personalization Paradox

In this era of extreme content customization, efforts to manage the clutter may be preventing your audience from hearing your story.

Striking Gold: Build Your Brand by Mining Employee Stories

Every day, your front-line employees are interacting with customers. Often, they are the first – and hopefully not last – interaction that people will have with your brand.

Smile! Your Brand Is in Pictures

Photographs can be a powerful asset for your brand, but mismanaged images can put even the most respected brands in a tailspin, resulting in a widely publicized scandal and public backpedaling.

Customers First

Is social media more like a telephone than a traditional media channel? Cookerly looks at the opportunities in social CRM and how customer relationships have evolved in the digital age.

The Brave New World of Marketing

Facebook Timeline presents a multitude of new opportunities and challenges for organizations.

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