Practice Areas ::
We're quick studies who can take on new industries and issues at lightning speed. We can tackle any campaign, project, launch or issue. Our strengths, however, lie in these core practice areas:
+Professional Services
Professional service firms require specialized expertise. Our services are tailored to your business and your industry. For financial clients such as Merrill Lynch, we developed messaging strategies to effectively communicate to consumers, employees and key constituents. The New York Times and The Wall Street Journal view our legal clients as experts in their respective fields. From launching a major regional bank in a new market to raising the profiles of insurance companies, brokerage firms and venture capitalists, we know how to use PR to build brands and drive sales.
» Case Studies: King & Spalding | Merrill Lynch
+Government & Public Affairs
From coalition building and grassroots activities to developing political campaign strategies and managing issues, we excel. We've helped public and private entities win major support from legislative bodies, regulators, opinion leaders and the general public at critical times.
» Case Studies: AllState | Georgia Dental Association
+Consumer Products & Services
Your company is introducing a new product. You're reinventing a mature product for today's marketplace. Cookerly offers a creative, comprehensive approach to successfully power the perception of your products, services, or company. From contact lenses to potato chips; automobiles to mobile phones…you name it, we've probably helped increase media exposure and market share.
» Case Studies: Potato Finger Potato Chips | ZON Audio
+Social Marketing / Non-profit Communications
We go beyond changing the way people think. We employ the right mix of communications tools to persuade your constituency to change the way they act. We motivated metro Atlantans to embrace clean commuting – even in a city notoriously in love with its automobiles. We launched the governor's war on littering, engaging children, communities and stakeholders in the battle. We've also helped power fundraising efforts by establishing the right connections and developing effective board and sponsor communications.
» Case Studies: The Clean Air Campaign | Litter. It Costs You.
+Energy
Our work with energy clients covers the spectrum of energy production including mining, facility development and permitting, and base load and renewable generation initiatives. We helped Oglethorpe Power Corporation, launch the nation's largest wood biomass generating initiative with coverage by the Associated Press and New York Times. For Power4Georgians, a consortium of 10 Georgia electric cooperatives, we developed collateral for lawmakers, regulators and community members while effectively responding to opposition. With energy and environmental policy changing rapidly, our expertise is unsurpassed.
» Case Studies: Oglethorpe Power Corporation | PT Power
+Environment
For over a decade, The Clean Air Campaign® has turned to Cookerly to bring air quality to the forefront of public thinking in Georgia. This success led the cities of Charlotte, Birmingham and Las Vegas to call on us to help address similar challenges. We also launched a statewide anti-litter campaign and put a small south Fulton County “green” community on the national scene.
We've successfully managed issues such as landfill siting plans, safe disposal of hazardous waste, alternative power generation, waste-to-energy plants and building environmentally-sound transportation. We started in the environmental arena and it remains one of our strongest practice areas today.
» Case Studies: Serenbe | Clean Air Works!
+Healthcare
Marketing one of the largest and most complex industries requires a unique skill set and a keen understanding of key healthcare communications components. At Cookerly, we specialize in managing consumer perceptions, creating brand equity, dealing with regulatory questions, and providing counseling for technical and litigation-related issues. Our work includes hospitals, healthcare systems, correctional medical care, group and individual practices and rehabilitation facilities. Our results include exceeding expectations and recognition as a leader in innovative and creative healthcare marketing.
» Case Studies: HCA | Rural/Metro Ambulance
+Technology
What's new today is old tomorrow. It takes a sharp team to stay on top of the ever-changing world of technology. We grasp our clients' complex issues, simplify them for certain target audiences, and elevate visibility. As a result, Internet backbone providers, hardware and software developers, and service providers turn to Cookerly to help establish new brands and keep growing companies on the right track.
» Case Studies: AirSage | Optimi